Paramore has always been a band known for their dynamic sound and emotional depth. From their early days with the raw energy of “All We Know Is Falling” to the polished pop-rock of “Brand New Eyes,” the band has continually evolved. Their fifth studio album, “After Laughter,” released in 2017, marked a significant departure from their earlier work, embracing a synth-pop and new wave aesthetic that both surprised and delighted fans. This transformation was not just musical; it also extended to the band’s visual identity and merchandise, reflecting a new era for Paramore.
A New Direction
The making of “After Laughter” began with a period of reflection and reinvention. Following the departure of bassist Jeremy Davis and a break from relentless touring, the remaining members—Hayley Williams, Taylor York, and the return of original drummer Zac Farro—found themselves at a crossroads. They decided to take their music in a completely new direction. Influenced by 80s new wave and pop, they aimed to create something that was both a departure from their previous work and a reflection of their personal and collective growth.
Recording Process
The band recorded “After Laughter” in their hometown of Nashville, Tennessee, working at the renowned RCA Studio B. This location is rich in musical history, having hosted legends like Elvis Presley and Dolly Parton. For Paramore, it provided a space where they could experiment with new sounds and production techniques. Taylor York, the band’s guitarist, took on a significant role in producing the album alongside Justin Meldal-Johnsen, known for his work with Beck and Nine Inch Nails.
The recording sessions were characterized by a blend of traditional instruments and modern production. The band incorporated synths, marimbas, and intricate drum patterns to create a vibrant, polished sound. Tracks like “Hard Times” and “Told You So” exemplify this new direction, featuring catchy hooks, bright synth lines, and a polished pop sensibility. Despite the upbeat sound, the lyrics delved into themes of anxiety, depression, and existential dread, creating a contrast that resonated deeply with listeners.
Visual Identity and Merchandise
With the new album came a revamped visual identity. The album cover, featuring a stark, black-and-white photo of the band with bright, colorful geometric patterns, signaled a break from the past. This aesthetic was carried through in their music videos, promotional materials, and, importantly, their merchandise.
Paramore merchandise for “After Laughter” was a blend of retro and modern, mirroring the album’s sound. The band collaborated with various artists to create unique, eye-catching designs that featured bold colors, abstract patterns, and 80s-inspired motifs. T-shirts, hoodies, and posters often featured the geometric shapes and pastel hues that became synonymous with the album’s visual theme. This new line of merchandise was not just about promoting the album; it was about offering fans a piece of the new Paramore era to carry with them.
Touring and Fan Engagement
The “Tour One” and “Tour Two” tours in support of “After Laughter” were pivotal in bringing the album to life. The stage design, costumes, and setlists were carefully curated to reflect the album’s aesthetic and emotional depth. The band performed with an infectious energy, engaging fans with both new hits and classic tracks reimagined to fit the new sound.
Fan engagement was also key during this period. Paramore used social media to share behind-the-scenes glimpses of their recording process and tour life, fostering a deeper connection with their audience. Exclusive merch drops and interactive online content kept fans engaged and excited about the new era.
Legacy and Impact
“After Laughter” was critically acclaimed and embraced by fans, marking a successful reinvention for Paramore. The album’s bold departure from their previous sound demonstrated their versatility and willingness to take risks. It also solidified their place as one of the most innovative bands in contemporary music.
The era of “After Laughter” was not just about a new sound; it was about a holistic transformation that encompassed their music, visual identity, and relationship with fans. Paramore merchandise from this period became emblematic of this change, offering fans a tangible connection to a pivotal moment in the band’s history.
In conclusion, the making of “After Laughter” was a journey of rediscovery and innovation for Paramore. It showcased their ability to evolve while staying true to their core emotional and artistic identity. This era will be remembered not only for its vibrant sound and striking visuals but also for the deeper connection it fostered between the band and their fans.
